Nightlife

Top 5 Ways to Kill a Club

1. Whack DJ. If the dancefloor is empty the majority of the night, no one is really going to want to be there next week. Make sure the DJ plays a variety of new music while tossing in some old classics here and there. Allow patrons to request music and actully play it for them. And please don't play only what's on the radio. I can sit in my car and listen to that. No sense in paying $10 to go in the club when I can just parking lot pimp.


2. Non-cohesive crowds. Know what crowd you want at your club and market to them. Don't say you want a sophisticated 25+ atmosphere and invite freshly legal young'uns to events. The young crowd will think the older crowd is lame for not doing the stanky leg all night and the older crowd will be annoyed with the fights that break out between the young cats. Specialize in a specific demographic and all will be well.


3. Terrible bartenders. Make sure the bartenders make good drinks. Not saying they have to be extremely strong, but I'd like a little alcohol in my juice if you don't mind. And please inform them that we don't want to wait all night for service.


4. Rude security. If your bouncers and doormen don't know how to respect the patrons, all is lost. Sometimes those in the security industry have control issues and like to feel the need to "boss up" every chance they get. Arrogant security and drunk people never mix.


5. Male:Female ratio. If I walk into a club and there are 5 girls for every 1 guy, I'm walking right back out. I know it's almost natural to market nightlife to ladies, but don't forget about the fellas. We want to see them there too.